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Customer Relationship Management
Year
2024
Tech & Technique
Angular, TypeScript, ASP.NET Web API, C#, LINQ to SQL, Microsoft SQL Server, AWS Server, Postman, JIRA, GitHub
Description
A marketing-focused CRM designed to manage leads, track LinkedIn responses, monitor campaign performance, and provide real-time analytics for the marketing department. It enables better decision-making through centralized data and reporting.
Key Features:
Key Features:
- Lead Management: Capture, categorize, and track leads from multiple sources, including LinkedIn
- Response Tracking: Monitor and record LinkedIn interactions and follow-ups
- Campaign Management: Create, track, and analyze marketing campaigns for ROI
- Performance Dashboard: Real-time analytics of marketing KPIs and team productivity
- Centralized Data Storage: Maintain detailed customer and campaign records for easy reporting
My Role
Full Stack Developer
Responsible for the entire development lifecycle:
Responsible for the entire development lifecycle:
- Designed APIs for lead and meeting management using ASP.NET Web API and C#
- Created responsive UI for marketing workflows using Angular and TypeScript
- Implemented real-time analytics and performance dashboards
- Optimized database structures using Microsoft SQL Server and LINQ to SQL
- Enhanced system efficiency to improve lead tracking, meeting follow-ups, and LinkedIn outreach management